Marketing Budget At Clients’ Location Celebrity

Golf Betting Lines

With the tournament on the line, the 18th hole is quite a formable task. Your tee shot must favor the right side in order to open up the green for your approach. Any opening shot missed right of the target with be gobbled up by a long fairway trap and deep, unforgiving rough. The slightly downhill green is situated in a great amphitheater setting, with four bunkers strategically placed around the undulating surface. A great finishing hole.

Owned by the PGA, the tour is not resting on its laurels, according to Keith Steinberg, Director of Sales & Marketing at Avenel. "Commissioner Tim Finchem placed a full page ad in the Washington Post recently, stating that the PGA Tour has begun an effort that will result in a comprehensive set of improvements to the TPC Avenel. This multi-million dollar investment will feature significant upgrades to the club, including major improvements to the golf course, along with a remodeling and expansion of the clubhouse."

The course has a wide variety of nature, including beaver, deer, fish, red fox and many species of birds and fish -- making the TPC of Avenel a cornucopia of wildlife.

Aces, pars or bogeys, send your thoughts to psokol@sportsnetwork.com.

Maestro Analytics: the competitive advantage NORTHWIND’s newest tool to increase revenue for operators is Maestro Analytics Business Intelligence. This powerful data mining solution gives properties and hotel companies access to their organization’s key operating data to support marketing strategies and business decisions. Christy Ashton, assistant controller of Stein Eriksen Lodge, said, "We are a 5-Diamond, 4-Star property going for a 5-Star rating, and service is the critical factor. Maestro Analytics gives us a competitive advantage. It lets us recognize guests instantly on the phone and proactively offer them what they enjoyed with us previously. We have three managers on the system now and expect every department head to be using it in the near future." Ms. Ashton noted that Stein Eriksen Lodge also will use Maestro Analytics to create more effective marketing programs. "It helps us pinpoint our clients’ location and target our marketing budget accordingly."

Maestro Enterprise Suite The Maestro Property Management Suite combines a full-function Front Office system in use by hotels from 3,500 to 25 rooms with a family of robust modules that includes Maestro GDS+ – an online, real-time reservation engine with integrated Yield Management to maximize ADR for virtually all eReservation channels; Maestro Owner Management – fully integrated ownership accounting functionality for asset performance reporting; Maestro Sales & Catering – manages group-convention sales and function rooms, whether at one property or a portfolio of hotels; ResEze Web Booking Engine – enables independent and multi-property hotels to take advantage of the growing online revenue opportunity by providing tools for guests to book their own reservations from an operator's website; Maestro Yield – a revenue manager that makes sophisticated strategies easy for multiple booking channels at one or more properties; Maestro Analytics – a complete business intelligence software suite that lets end-users interactively analyze critical business information; Maestro CRM – gives managers the information to make the best business decisions for booking new business; Maestro Spa & Activities Management– enables resorts, hotels and clubs to schedule facilities and activities with real-time integration to all other modules. Also available is Maestro CRS, which supports a two-way interface to corporate sales offices and Maestro Multi-Property and is used by many multi-property operating companies and corporate reservation facilities. The system supports a number of properties on a single server with a single database, or each property can rely on its own server with all files being replicated at the central corporate offices.

Did you know The Maestro Users Conference is being held from September 19th - 22nd at The Founders Inn in Virginia Beach, Virginia?

Based in Markham, Ontario, Canada, with a network of dealers and offices worldwide, NORTHWIND is a leading supplier of software for all types of hospitality operations including hotels, resorts, timeshares, condominiums, seminaries, state parks, and clubs. Maestro applications are engineered for operators who need to manage their enterprise in a real time environment for the utmost operational control and profitability. Designed to maximize the efficiency of any size single hotel or multi-property enterprise, NORTHWIND's Maestro solution offers the most productive working environment, which includes the following suite of products: PMS, Sales & Catering, Spa & Activities Management, CRM, Corporate Reservations Office, Multi-Property Management, Condo/Owner Management, Yield Management, F&B POS & Online Table Res, Retail POS, GDS Connectivity and ResEze Internet Reservations. This comprehensive multi-platform (Windows 2000/XP, Unix/Linux, Terminal Server & Web Enabled) suite is recognized as the solution of choice for progressive and demanding organizations. NORTHWIND is a total solution provider that offers leading-edge technologies, and unparalleled training and support.

Contact: Audrey MacRae – Director, Sales & Marketing NORTHWIND 60 Renfrew Drive, Suite #235 Markham, ON L3R 0E1 Phone: (905) 940-1923 ext - 246 1-888-NORTH88 (667-8488) Fax: (905) 940-1925

comments

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